Starlight Square
Transforming a Cultural District
We proudly collaborated in the creation of Starlight, a transformative temporary intervention that turned a City-owned parking lot into an inclusive and freely accessible public space. Our partnership involved working closely with local artists, architects, engineers, and various other professionals to ensure every facet of this space was both secure and enjoyable for the residents of Cambridge, surrounding communities, and local small business owners. We designed the project’s brand identity and logo, signage and wayfinding, website, social graphics, and email newsletters.
Client: Central Square Business Improvement District (BID)
Copy: Nina Berg
Design: Courtney Schwabe, Gretchen May
Work completed at Flagg Street Studio and Contraire
CHALLENGES FACED
The Central Square Business Improvement District initiated Starlight during a critical juncture for the City, the Commonwealth, and the nation. The challenges posed by the COVID-19 pandemic compelled us to reimagine solutions for deeply rooted issues of inequity in our communities, with a particular urgency around improving access to public spaces.
SOLUTIONS DEVELOPED
We successfully balanced public health requirements with the goal of fostering community and diversity. Our approach included adaptable design strategies to maintain safety and social interaction, ensuring the space was accessible and engaging for all. Collaborating closely with local stakeholders, we transformed the urban area into a culturally rich and vibrant hub, reflecting and celebrating the diverse spirit of Cambridge during a critical time.
OUTCOME
In its first five years, the award-winning Starlight Square hosted over 350 events by 225+ local arts and cultural organizations; reinvested $375,000 in local artists and organizations to produce public programming; supported hundreds of entrepreneurs through Popportunity, an economic development initiative; and modeled a youth employment track that empowers young people to be the face of their community. Starlight provided space for dance, exercise, performance, small business growth, learning, worship, and celebration. The project was so successful that it extended well beyond its original duration. Starlight proved how vital public space is for the community and what’s possible when that access is provided.
