Selux Diagnostics

Achieving FDA Clearance and Market Leadership

Selux Diagnostics needed compelling brand collateral to clearly communicate the complexity of their proprietary equipment and testing methods while ensuring their messaging resonated with both scientific and commercial audiences as they approached their first clinical trials.

Designed at Contraire
Creative Director: Courtney Perti

STRATEGIC APPROACH

We developed a comprehensive suite of marketing collateral to visually showcase Selux Diagnostics' proprietary products and scientific processes. Working closely with regulatory, legal, and creative teams, we ensured compliance while creating a clear, standout brand.

Since 2017, we’ve partnered with Selux Diagnostics, helping them grow from a CEO-led startup to a leader in diagnostics with FDA clearance for all three of their products. We’ve been with them through key milestones —clinical trials, breakthrough FDA designations, and securing major funding from institutions like the NIH, HHS, ASPR, and BARDA. As their internal team expanded, adding PR, marketing, and creative resources, we’ve continued to evolve their brand to reflect their innovation and growth.

OUTCOME

  • Developed a comprehensive suite of marketing collateral, including custom illustrations and photography.

  • Designed a standout trade show booth that generated a 21% increase in badge scans, 23 hard sales leads, and 1.4k new website users (with the highest engagement on key product pages).

  • Collaborated with Selux's scientists and engineers to create visually engaging presentations and materials.

  • Ensured all materials were compliant with industry standards.