MOJO COLD BREW

Carving Out Space in a Saturated Category.

When Mojo Cold Brew came to Breakaway ahead of their Northeast market launch, they needed more than a packaging refresh. They needed a brand with enough personality to stand out on a shelf full of brands saying the same thing. I served as the primary designer, working alongside the strategy team to create something worth noticing.

The Work

Competitive analysis revealed that most cold brew brands leaned masculine in their aesthetic and led with taste as their primary benefit. Mojo's founder had a dynamic, energetic personality and an origin story worth telling, and there was a clear opening for a brand that spoke to an underserved audience with bolder visuals and a more empowering point of view.

I developed the full visual identity from that positioning, including the logo, brand pattern, custom illustrations, color palette, and packaging across multiple flavors. The brand extended into advertisements, point-of-sale materials, a festival booth for Boston Calling, and branded merchandise. The copywriting tone, punchy, energetic, and distinctly feminine, was developed in collaboration with Nina Berg.

Outcome

The brand launched successfully across the Northeast market, and Mojo went on to secure a distribution partnership with Whole Foods Market, significantly expanding its reach and visibility.

Client: Mojo Cold Brew
Designers: Courtney Perti, Alex Barbosa
Copy: Nina Berg
Agency: Breakaway