Halcyon
Stay beyond, live well at Halcyon.
Halcyon, situated just outside Denver, positions itself as a welcoming hotel offering a home-away-from-home experience. Our branding work found inspiration in the hotel's name, drawing from its dual meaning as a calming mythical bird and a representation of idyllic happiness, encapsulating a distinct feeling.
Client: Sage Hospitality
Creative Director: Denise Korn
Copy: Monique Gramas
Design: Courtney Schwabe, Rita Ferreira
Work completed at Korn Design
STRATEGIC APPROACH
The visual identity showcases a series of curated 'H' icons, capturing the essence of Colorado's nature, lifestyle, and fashion. We activated the brand through practical concepts like the Gear Garage for outdoor gear guest access and messenger bags facilitating efficient check-ins. Luxurious details, such as custom leather pouches holding in-room guest information and Halcyon Hosts gathering around the counter bar, enhance the overall guest experience.
OUTCOME
This meticulous attention to detail and focus on creature comforts elevate the Halcyon brand, creating a distinctive and enjoyable stay for guests.
