In 2021, Guide Beauty returned for a second phase of work centered on a major brand moment: the announcement of Selma Blair as Chief Creative Officer, paired with the launch of the brand's first eyeshadow palette and first makeup brush collection. I designed the campaign creative, new product packaging, and a fully redesigned website. I also art directed the product and lifestyle photoshoots, managing shoot prep, on-site run of show, selects, and retouching notes, and consulted on the video storyline and edit. I created retailer and celebrity partnership pitch decks used to facilitate conversations with potential partners and designed the creative for the private announcement event.