Chrysler Building

Work in a Work of Art.

We worked with Tishman Speyer to market a premium commercial vacancy within New York City’s iconic Chrysler Building. Marketing collateral promoted the unique opportunity to lease five full floors and 200,000 RSF, with a private roof deck and direct access to Grand Central Station.

Designed at Breakaway
Creative Director: Scott Maney
Copy: Nik Skogsberg
Design: Courtney Perti

STRATEGIC APPROACH

We designed a visual identity system including a logotype, typography system, brand icon, and custom patterns inspired by the Art Deco architectural style synonymous with the infamous skyscraper. A tonal color palette was chosen to complement both interior renderings and exterior photography, ensuring a sophisticated presentation of this unique leasing opportunity.

We created a custom decanter and packaging for brokers in NYC that celebrated the unique patterning of the building’s exterior. Marketing materials about the available space and the building amenities accompanied the decanter inside its packaging. All marketing materials drove traffic to the single-page scrolling website with leasing details.